Southern California Office Phone (805) 497-2616 Fax (805) 379-3216 Northern California Office Phone (925) 407-4771 Fax (925) 407-4772
For a new equity position or for the purchase of a fixed income security, we discuss each transaction in-house, evaluate the prospects for the investment, and attempt to minimize risk against the expected return. As a firm, we focus primarily on fundamental analysis and evaluate the expected opportunity of each company against the expectations of investors at large.
We may purchase securities with improving fundamentals for a short period until those fundamentals are recognized and then trade them relatively quickly.

However, in general our positions tend to be long-term. In determining the relative attractiveness of an investment, economic, industry and peer competitive analyses are undertaken. The depth and quality of a company's management is also assessed primarily through an analysis of past financial performance.
Our Team
Peter W. Vogel
Greg Vogel
Our Research
Clients Profile